3x
Revenue Growth
90%
Retention Rate
€1.2B+
Valuation Uplift
Selected Brand Repositioning
Redefining a European Unicorn
Led a complete brand architecture overhaul for a fast-growing fintech, clarifying market position and investor narrative. Resulted in significant valuation uplift and successful Series C funding.
Strategic Clarity for Market Expansion
Developed a new brand strategy and visual identity for an enterprise SaaS platform, enabling seamless entry into new European markets and attracting top-tier talent.
From Concept to Category Leader
Partnered with a deep tech startup to define their unique value proposition and articulate a compelling brand story that resonated with early adopters and industry leaders.
Great strategy makes execution inevitable.
We don't sell decks. We solve positioning problems that block revenue. Our approach ensures clarity and impact from concept to market.
Herti Erik operates on a selective, retainer-based advisory model, ensuring full immersion and tailored solutions for each client.